Visit the luxurious Avenida da Liberdade - Lisbon
Considered the 35th most expensive and the 10th most luxurious in the world, Avenida da Liberdade offers the visitor a variety of options and quality, with its different areas of leisure, businesses and services.
The Avenida still preserves today its bygone beauty, with fountains and splendid terraces. Imposing, with 90 metres length and abstract decorative pavements, it links the Restauradores Square, to the South, to the Marquês de Pombal Square, to the North.
After the earthquake of 1755, which destroyed most of the Lisbon downtown area, this was the area selected by Marquês de Pombal – minister of King D. José I, who established the entire organisational plan of the city after the natural disaster.
After much polemic, the area was rebuilt between 1879 and 1882, similar to the Champs-Élysées, in Paris (France), becoming one of Lisbon´s most emblematic areas, a synonym of elegance which quickly became a reference for the higher society to establish their residences.
In the last decades, many original constructions of the Avenida da Liberdade have been replaced by more modern buildings, offices and hotels. The Avenida still features interesting examples of the architecture of the end of the 19th century and beginning of the 20th.
Along its 1.273 metres, this great green artery, became the stage for parades, festivities and manifestations. And here, for example, the Lisbon neighbourhoods compete, year after year, for the best parade, in the big parade of the Marchas Populares, which takes place on the famous night of Santo António, between 12 and 13 de June, as part of the annual Lisbon Festivities.
However, entertainment on the Avenida is assured all year round, since the opening of 6 Liberdade Kiosks. With longer opening hours, these areas offer an attractive programme providing a new dynamic.
It is here that some of the best shops and world brands are installed, such as Louis Vuitton, Prada, Dolce & Gabbana, Todd´s, Gucci, Burberry, and other more alternative businesses and local trade, where the uniqueness of the offer and the personal attention are common traits.
Its scenic qualities, prestigious shops, luxury hotels, theatres and historic buildings, make Avenida da Liberdade a real calling card of the Portuguese capital.