Meet the iconic brands at the heart of the VLIFE Shops

Luxury resort shopping does not get much better than this.

VILA VITA Parc’s summer opening of its boutique shopping plaza ‘VLIFE Shops’ brings guests an eclectic blend of exclusive international and local brands, showcasing the very best in fashion, lifestyle, eyewear, jewellery, watches and wine.

Established names and emerging talent are featured in the retail project located in the recently constructed plaza behind Café Bica, which links to the shopping zone with a new terrace. VLIFE Shops’ sophisticated, high-end lines include: By Rory (elegant resort wear, accessories and handmade goods); Etro (pret-à-porter for men and women); Façonnable (men’s clothing); David Rosas (fine jewellery and watches); Tamara Comolli (fine jewellery); and Olhar de Prata (luxury eyewear). They have joined the resort’s already existing boutiques ‒ Heidi Klein (women’s and girls’ beachwear) and Vilebrequin (men’s and boys’ swimwear and beach clothes).

There is also a constantly evolving VILA VITA shop that market the resort’s entire wine range and other gourmet culinary products from its sister wine estate Herdade dos Grous, in the Alentejo, and Quinta do Valbom, in the Douro region. You will also find Porches Craft Beers, the resort’s own artisan beer label, along with a stylish selection of home design, regional pottery and national handicraft items. It’s a gift-seeker’s paradise, with a strong emphasis on fresh young designers who use emblematic materials, like cork, in more challenging ways: think cork yoga mat. Newspapers, magazines, cigarettes, cigars, pool toys and postcards are sold in a new resort kiosk.

The resort shopping experience is further enhanced with the recently added Hair & Nail Spa Salon and Barber shop featuring the exclusive La Bioesthetique hair and skin line as well as the Depot premium grooming line for men. 

The plaza concept is yet another example of VILA VITA Parc responding to client needs and introducing a new dynamic for its ever-expanding international clientele. A passionate and highly trained team of sales staff, speaking several languages, also enhances guests’ shopping experience. More than just shop assistants, they promote the excellent standards of service and hospitality for which the resort is renowned.

This summer’s opening of the new VILA VITA Spa by Sisley and the enticement of the resort’s full range of restaurants and bars mean that guests can turn their shopping experience into a full day of indulgence.



Fresh, young British brand By Rory curates timelessly elegant luxury collections from resort dressing to summer beach living, also collaborating with other brands that reflect this image of youth and style. Starting solely with women’s collections, By Rory has become a lifestyle brand as well, stocking menswear and some interior design pieces with a strong, directional design ethos and brand image.


Already on its 5th generation, Portuguese family jewellers David Rosas presents a stunning collection of timeless original works, as well as from world-famous brands and exclusive representations like Patek Phillipe. It draws upon a vast reservoir of in-house expertise and experience, uniting over 45 different crafts within its fields of watch- and jewellery-making. 


German jewellery designer Tamara Comolli is passionate about designing “timeless jewellery as gorgeous and individual as those who wear it”. The Tamara Comolli Fine Jewellery Collection uses carefully sourced colourful gemstones in designs that “surprise, are playful, yet understated, sexy and elegant”.


Classic men’s clothing brand Façonnable originated in Nice, France, in 1950, dressing Hollywood stars of the era such as Cary Grant in a unique style of classic tailoring with a modern twist. Today’s fresh, beautifully executed collections are still true to the brand’s rich heritage.


Founded in Italy in 1968, when Gimmo Etro launched a production of prestigious fabrics, the Etro family have gained worldwide renown for their colourful textiles, luxurious fabrics, vivid motifs and elegant tailoring. No brand does bohemian glamour and elegance quite like Etro.


Dynamic, young Portuguese eyewear brand Olhar de Prata stands out for the exclusivity of some of its brands including Muscat, Maybach and Mykita, and offers new concepts in optics.


Trailblazing British brand Heidi Klein has been in residence at VILA VITA Parc for the past year, wowing visitors with its distinguished women’s and children’s swimsuits and beach clothes. Its pop-up shop on the ground-floor level of the Clubhouse will stay put but will come under the umbrella of VLIFE Shops.


Luxury French brand Vilebrequin is another recent VILA VITA Parc pop-up success, whose benchmark men’s and boys’ swimwear and beach clothes continue to impress. Its popular Father & Son collection, which recognises its clients’ youthful energy and dedication to family values and experiences, is now complemented by the recently added women´s collection.


At VLife Shop you’ll find a wide variety of products, with VILA VITA’s seal of quality, that range from wines and gastronomic products, to the resort’s own craft beer, home accessories, typical pottery and national arts and crafts. The ideal place to find the perfect souvenir to take back home with you.


The VLife Kiosk offers you a large selection of newspapers and magazines, cigarettes and cigars, pool toys and postcards.

Opening Hours: April to October: 10:00 - 20:00  |  November to March: 10:00 - 18:00